“Don’t work with #B2B,” they said. “It’ll be boring.” Well, I’ve had a blast so far and learned tons about industrial equipment, smart maintenance, and other geeky stuff that can – and should – be communicated in a fresh, engaging way.
MAINTENANCE MADE SMART.
That’s the positioning we created for Loctite Pulse products: smart solutions for industrial equipment monitoring.
We kicked off the campaign on LinkedIn with the brand’s Senior VP as the main protagonist... and let me tell you, it was anything but boring."
SOcial Media posts
FULL VIDEO
VISUAL IDENTITY
We also created a strong visual identity that helped us to let strategy come to life in every comms. The idea was to add to the industrial world, which is very fiscal and concrete, with a digital and techy look & feel
