“Don’t work with #B2B,” they said. “It’ll be boring.” Well, I’ve had a blast so far and learned tons about industrial equipment, smart maintenance, and other geeky stuff that can – and should – be communicated in a fresh, engaging way.
MAINTENANCE MADE SMART.
That’s the positioning we created for Loctite Pulse products: smart solutions for industrial equipment monitoring.
We kicked off the campaign on LinkedIn with the brand’s Senior VP as the main protagonist... and let me tell you, it was anything but boring."
SOcial Media posts
We started with a few teasers and short videos to spark curiosity, and it didn’t take long for people to start noticing and getting excited about what was coming next.
FULL VIDEO
And here it is—the full video. A 4:12-minute ride packed with everything you need to know about this complex topic and product. They say the golden rule is to keep it short, but when you make it fun and engaging, longer content can still be a winner. And the best part? It racked up over 1.2 million organic views — all without spending a dime on paid media.
VISUAL IDENTITY
We also created a strong visual identity that helped us to let strategy come to life in every comms. The idea was to add to the industrial world, which is very fiscal and concrete, with a digital and techy look & feel.
