As Creative Director, I had the opportunity to lead the pitch for Flix, a low-cost bus and train service with big ambitions to expand its reach. It was an exciting challenge that pushed our team to think big and go the extra mile.
Hop on board and enjoy the ride through the routes we presented.
We didn’t win in the end, but the pitch was an exciting ride that brought us closer together and fuelled our creativity. We pushed boundaries, took bold risks, and went all in on what we believed in.
How bold? Well, for the manifesto, we decided to give our junior Art Director a credit card and asked her to ‘GO FOR IT.’ She took it to heart—got a tattoo and did a few other fun stuff too.
